How to respond to "send me more info" (with examples)
Reply with one question and one page, not a deck. How to tell interest from a brush-off, with examples for email, LinkedIn and WhatsApp.
When a prospect writes "send me more info", reply with one short question and one specific promise, not with a deck. Something like: "Happy to. So I send the right thing and not our whole brochure: is this mostly about X or Y for you right now?" Then send a single page that answers the question they actually have, and ask for one small next step at the end of it.
That is the whole method. The rest of this article covers how to tell a real request from a polite brush-off, what to write in email, LinkedIn and WhatsApp, and what to do when they go quiet after you sent the material.
What "send me more info" usually means
In writing, the phrase covers three different situations, and they need different replies.
- Real interest, not enough context. They read your message, the problem is real for them, but they can't judge yet whether you're worth a call. They want something to read on their own time.
- Interest, but someone else decides. They need material to forward to a boss, a partner or a finance person. What you send will be read by a person you have never talked to.
- A polite no. Writing "send me info" is easier than writing "not interested". Nothing you send will be read.
You can usually tell them apart from the message itself. A request that names a topic ("send me pricing for a team of 10", "how does it work with HubSpot?") is case 1 or 2. A bare "send me more info" seconds after a cold opener, with no question in it, leans toward case 3. Don't argue with case 3. Treat it the same way, keep the reply short, and let the answer to your one question sort it out.
There's a reason buyers ask for material instead of a call. Gartner's research on the B2B buying journey found that buyers spend only about 17% of their purchase time meeting potential suppliers, which works out to roughly 5% per supplier when three are in the running (Gartner, The B2B Buying Journey). Most of the decision happens while you're not in the room. What you send is often the only version of your pitch the decision makers will see.
- of B2B purchase time is spent meeting potential suppliers
- 17%
- of the buyer's time per supplier when three are compared
- ~5%
The reply that works
Four parts, in this order.
How to answer "send me more info"
- Say yes, right awayReply within the hour if you can. A request for info is the warmest moment of a cold thread, and it cools fast.
- Ask one question to narrow itAn either/or question they can answer in five words. It tells you what to send and whether they're really interested.
- Send one page, not a deckAnswer their actual question, add one example from a similar company, link to more only if they want it.
- End with a small next stepNot "let me know your thoughts". A specific question or a specific time to check back.
The question in step two is the part most people skip, and it's the one that matters. Close, which sells a CRM to sales teams, makes the same point about cold calls: the rep who just sends the email and leaves it there usually loses the deal, and a tiny follow-up question that most prospects will answer changes that (Close). In a written thread it works even better, because the prospect can answer at their own pace.
Good narrowing questions are concrete and cheap to answer:
- "Is this more about answering inbound faster, or about writing to new people?"
- "Are you comparing us with something specific, or still looking at options?"
- "Will you be reading this yourself, or forwarding it to someone?"
The last one is worth asking whenever the company has more than a handful of people. If the answer is "my CFO", you now know to lead with cost and risk, not with features.
Examples for email, LinkedIn and WhatsApp
The structure stays the same. Length and tone change with the channel.
Subject: Re: inbound replies at Acme Hi Maria, sure. So I don't send you our whole deck: is the bigger pain right now the leads that come in after hours, or the ones that go quiet after the first call? Either way I'll send a one-pager with how a team your size set this up, and what it took.
When she answers, the one-pager goes out the same day. Keep it to what she asked about. If she said "after hours", it covers after-hours replies and nothing about outbound campaigns.
LinkedIn messages are read on a phone. Keep the reply to two lines.
Sure, happy to. Quick one so I send the right thing: are you looking at this for yourself or for the whole sales team?
Attachments on LinkedIn get ignored. Put the material in the message itself or link to one page.
WhatsApp or Telegram
Messengers are the most informal channel, and a wall of text there looks like spam. Write like a person, not a newsletter.
Sure! What matters more for you: price or how long setup takes? I'll send exactly that, without the brochure
Then send a short text answer first, and the PDF only if they ask for it.
What not to send
Send
- One page that answers their question
- One example from a similar company
- A link to more, if they want depth
- A specific next step
Don't send
- The full sales deck
- Three attachments and a video
- "Let me know your thoughts"
- A calendar link with no reason to click it
The deck is the most common mistake. It was built for a meeting where you talk over it, and without you it reads as a list of claims. A prospect who asked a specific question and gets 30 slides has to find the answer themselves, and mostly won't.
When they go quiet after you sent it
Silence after the material is normal. They asked for it to read later, and later hasn't come. Follow up, but give them a reason to answer instead of asking whether they "had a chance to look".
- After 3 days: answer the question they're likely to have next. "One thing people usually ask after reading this is how long setup takes. For a team of your size it's about a week."
- After a week: ask the narrowing question again, in a different form. "Is this still on your list for this quarter, or should I check back later?"
- After two weeks: close the loop politely. "I'll stop writing about this for now. If it comes back on the table, reply here and I'll pick it up."
Three follow-ups is a reasonable ceiling. We wrote about why in how many follow-ups before giving up, and about the specific case of a proposal in following up on a proposal with no response.
If "after 3 days" turns into "after 3 weeks" because nobody remembered, the method doesn't help. This is where most teams actually lose these threads: not in the first reply, but in the follow-ups spread over five inboxes and two messengers.
Doing this at scale
Answering one "send me more info" well takes five minutes. Answering twenty a week across email, LinkedIn and WhatsApp, each with its own follow-up schedule, is a part-time job.
Nitrino is an AI sales agent built for that part. It answers in your accounts and in your voice, asks the narrowing question, sends the material that fits the answer, and follows up on schedule. When a reply needs a decision only you can make, like a discount or a custom term, it hands the conversation to you instead of guessing.
Whether you use a tool or not, the rule is the same: answer fast, ask one question, send one page, and always end with a next step.
